VIU Media Highlights: February 16-28, 2021

Top Performing article for the last two weeks:

• Canada Newswire: Government of Canada Launches its 2030 Agenda National Strategy (VIU is a recipient of the SDG Funding Program Grant). Reach: 57.4 million.

Other stories: 

• CBC Radio One, The Current (segment played across the country: VIU Professor Shannon Dames Discusses her Ketamine-assisted Psychotherapy Study.
• Alberni Valley News: North Island College and VIU Plan Tourism Networking Event.
• Black Press and Nanaimo News Now: VIU Mariners Baseball Team Signs First Woman in League History. Picked up by Black Press newspapers across BC as well as CFAX 1070, Summit 107 CFSM and CBC Radio One.
• Nanaimo News Bulletin: Astronomer from Nanaimo part of exciting discoveries at Hawaii observatories(featuring VIU Alum Cam Wipper).
• Nanaimo News Bulletin: VIU music instructors presenting online jazz concert series.
• Nanaimo News Now: Nanaimo Mountie and Hockey Coach Praises the Game for Making Him Feel at Home(RCMP Staff Sgt. Donovan Tait is Assistant Coach for VIU Mariners hockey team).
• Oceanside News: New VIU program will combine baking knowledge with business management.
• The Navigator: The New Drug Testing Method that Could Save Lives. (Features researchers Dr. Chris Gill, Scott Borden and Armin Saatchi.
• The Resilience by Design Podcase: Policy for People. What does the world look like through a policy(features Michele Patterson Chair of VIU’s Geography Department and GIS Programs.
• Vancouver Sun: BC’s Top Employers: Winner’s List (VIU recognized as a top employer for second year in a row). 

TOP PERFORMING BROADCAST STORY: 

• VIU Nursing Professor Shannon Dames was on CBC’s The National talking about her ketamine-assisted psychotherapy study. Reach: 750,000.

VIU STUDENT PULSE:

• Wednesday, February 24: Open rate: 69.6%, 7.2% click-through rate.
  •  Top-clicked link:  Promo for summer session courses.

SOCIAL MEDIA:

• Top Tweet: A Tweet congratulating VIU faculty member Sylvia Olsen on becoming co-winner of the Delta Kappa Gamma International Woman of Wisdom and Passion Award for BC reached 4,610 people. View it here.

• Top Facebook post: A story about VIU Creative Alum Tyson Whitney, who is now editor of the North Island Gazette. Reach: 6,000 people.

• Top Instagram post: Posts introducing people to VIU’s new TikTok account reached between 1,300 and 2,000 people.